Mainstream TV Networks vs Digital Providers: The Evolution of Competition and the Emergence of New Content, within the Context of Global Content Consumption and Ongoing Competition

Linear TV networks have long been recognized as mainstream television formats, relying on fixed air times via cable. In contrast, on-demand streaming operate on ad-supported systems, with Netflix, major competitors, and Apple TV+ serving as key industry players. As viewer preferences shift, rivalry between broadcast stations and streaming services

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